Stories have the power to change the world
Let us shape yours!
Impact Communications
The Humblebrag is an award-winning impact communications consultancy with a firm commitment to business as a force for good.
We offer consultancy, training, speaking and moderation to catalyze and create strategies for the world's most ambitious sustainability organisations, NGOs and leading brands.
We design strategies that help you to…
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Translate complex messages to remove the jargon while not ‘dumbing down’ the message.
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Be creative, brave and playful - while bringing a strong media and activist perspective to challenge and enhance your story.
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Become braver in what you say and do - because knowing how to stand up for change and be responsive to the issues of our time is a critical business skill.
Leadership
Lucy von Sturmer founded The Humblebrag in 2017 to bring more activism to business using strategic communications to accelerate change.
She is a climate communications expert and entrepreneur with 15+ years experience building movements to drive positive change.
Lucy is the initiator of global non-profit intelligence network Creatives for Climate, sits on the Forbes Non-Profit Council, the Art Directors Club Netherlands Climate Jury, The University of Auckland ‘40 Under 40’ list and has been listed by AdAge, AdWeek and Forbes as a leading pioneer across the advertising and sustainability sector.
A seasoned speaker, moderator and facilitator, Lucy’s mission is to diversify leadership and bring more purpose to business by working to activate and empower professionals as change-agents.
Today, she leads fundraising and strategic advisory at Creatives for Climate and offers bespoke consultancy through The Humblebrag.
Consultancy
We work with impact-makers big and small, from Fortune 500 companies to leading purpose-driven brands, multi-stakeholder initiatives, scale-ups and NGOs.
We are the proud initiators of global creative network Creatives for Climate, founding the initiative in 2019 and supporting it to become an independent global non-profit organisation in 2021.
Our areas of expertise include:
Brand positioning
Core narrative strategy
Thought leadership
Media representation
Creative communications campaigns
Movement building
Thought Leadership for Change-makers
We work with teams and organisations to build visibility strategies to craft your story, build your reputation, and raise your voice as a recognized thought leaders.
For individuals, we offer the landmark ‘Positioning for Purpose’ course available on-demand or offered in partnership with Creatives for Climate.
Learn more about our courses and training programmes below.
Training
CEO SustainCERT
“Thank you to The Humblebrag team for your support and inspiration!
Communicating climate action in a way that is credible and inspiring is not easy...
It takes finding the right balance between being optimistic yet calling out greenwashing where necessary, being forward-looking yet realistic, and being humble yet ambitious.
Thanks for your help in navigating those challenges and for pushing us to be bolder.”
Director of External Engagement, Global Witness
“‘I wanted to thank you and the Humblebrag team HUGELY for all your work!
You managed to spark interest in everyone in ways I did not anticipate (and from people I did not anticipate!) and did a wonderful job.
The team gained invaluable insights into how thought leadership works, rooted in climate justice values!’”
