This campaign for NGO Solidaridad was included in Sustainable Brands. An excerpt of this coverage is included below.
At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the lack of opportunities for women in STEM.
Solidaridad is one such organization harnessing visual storytelling to #PressforProgress and amplify the voices of its global Gender Task Force Team. The international development organization has released a new video that emphasizes the role of gender inclusivity in delivering sustainability.
“We need both men and women involved to make a difference,” Njeri Kimotho, Solidaridad’s Gender Task Force Leader, explains.
“I know I’ve done my job championing the role of women when a man says, ‘Let that woman speak’.”
Investing in women’s economic potential effectively contributes to sustainable economic growth. In fact, the global female economy is estimated to have more than twice as much growth potential than the markets of China and India together. What’s more, women typically invest 90 percent of their income on things that directly benefit their families such as food, medicine and education.
“When you invest in women, women invest back in their communities. This means better nutrition for children, better access to medical care and better education,” said Previous Greehy, Regional Gender Advisor for Southern Africa.
“Empowering women financially has a positive ripple effect across society.”
This sentiment is echoed by Stephanie Donu-Sarpong, West Africa Gender Focal Person for Solidaridad, who explains that investing in women is critical for safeguarding the global economy.
“Many of the farmers in Ghana’s cocoa sector are old and aging. Furthermore, many young people are moving to the cities. If we don’t educate women to take over key roles and provide financial incentives for doing so, there will be supply issues in the future.”
Meet the Gender Task Force Team below: