With more and more brands claiming to “do good,” it can be difficult for consumers to know which are being honest and which are simply dishing marketing spin.
On the last day of Sandra Capponi’s participation in Fashion for Good’s Acceleration Programme, we sat down to learn a little bit more about her recently released Good On You app and her personal journey towards fighting for change.
In a nutshell, Good On You provides detailed information on large and small retailers to help consumers source sustainable clothing. At the time of speaking, the app had just expanded into Europe with the addition of 500 European Fashion Brands.
Below, Sandra highlights how she believes technology can be a force for good, and why finding your niche is the secret to success!
“On the one hand, I always played it safe; I got a degree, a good job in banking, and I bought a house. But over the years, I saw a lot happening in business, from food to fashion, that I wasn’t comfortable with.
I started thinking more about my own responsibility and my power as an individual to change things.
I knew I didn’t want to keep climbing the corporate ladder, and it was during this time I discovered the world of corporate social responsibility.
I realized that business can play a role in driving positive social and environmental change, and this was an “ah-ha!” moment for me.
When I met my Co-founder, Gordon, who had already started the Good On You project, I instantly connected with the cause. I knew this is what I wanted to do – to help grow Good on You into something everyone could access to make a real difference.
During this journey, I’ve been given one particularly bad piece of advice; I’ve been told to be careful not get stuck in a niche when it comes to my next career step.
There’s two things really wrong with that – “being careful” means holding back.
I wouldn’t be where I am today if I hadn’t taken a chance on what I thought was right for me, and for the impact I wanted to make.
Finding your niche is exactly what it’s all about!
Second, I believe we should be honing in on what makes us tick, what we’re good at, and what we really care about.
That’s the place where we can grow, where we can be happy, and where we can contribute in the best way possible.”
Learn more about Good On You here.