Amsterdam-based independent brand experience agency HarrimanSteel announces the hiring of its first-ever Executive Producer: Rob Novorolsky, a former integrated producer at MediaMonks.
This is a key hire for HarrimanSteel’s leadership team, and reflects its commitment to creating the most effective communication experiences for their clients and consumers.
As the agency landscape continues to shift, and creative, tech, and production capabilities merge further, Rob’s experience working on integrated campaigns at MediaMonks and other production companies will diversify and bolster HarrimanSteel’s offering.
Managing director Leah Forsyth says: “With brands seeking to stay ahead of an ever-evolving market, we are building a team of ambitious individuals that are passionate about shifting the dial. Rob’s experience is the perfect marriage of independent cultural business and global tech heavyweights—he understands how to execute integrated production seamlessly. We’re excited to have him join the team in this key leadership position.”
As part of the agency’s leadership team Rob joins founding partners Julian Harriman-Dickinson and Nick Steel, and Managing Director Leah Forsyth.
Rob says: “HarrimanSteel has a strong reputation for creating meaningful brand experiences that drive results. I’m excited to join in this key leadership position and continue to build the agency’s growth.”
Rob will be responsible for overseeing the agency’s growth as it continues to build its portfolio of lifestyle brands that want creative, consumer-centric campaigns with a strong emphasis on craft.
HarrimanSteel’s current roster of lifestyle brands include Patagonia, TOMS, Sonos, and Nike.