As part of Dutch Sustainable Fashion Week, our Founder jumped into bed with two sustainable fashion heavyweights for an intimate discussion on how to improve a dirty industry.

The event drew inspiration from the format used by John Lennon and Yoko Ono, who almost 50 years ago in Amsterdam, held a press conference – in bed – to draw attention to world peace.

Curated by the True Fashion Collective, and made possible by Conscious Hotels and Amsterdam Gemeente West, the event was framed around the topic of transparency in fashion.

Featured speakers were Tony Tonnaer, Founder of denim brand Kings of Indigo and Ciara Shah, Founder of ethical fashion concept Verse. Read a snippet of the full report below, or watch the livestream recording here.

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“Women are told be likeable, but if you have strong ideas, the only way to remain likeable is to remain invisible.” 

When Creative Director Laura Visco began working in advertising at age 19 in Argentina, she was the only female creative.

“I was told I was lucky to be there, so for many years I just sat in the corner and did the work.” Today, nearer to 40 than 30, she’s found her voice.  

“I don’t give a shit about being likable anymore, and it turns out I have a lot to say!”

Melissa Mbugua was once told to “keep her hair straight, and be a good girl.” Today, she laments this advice as “absolutely boring!”

Speaking about her journey to entrepreneurship, Melissa describes it as somewhat inevitable. 

“I was always told my perspective was weird. I love questioning things, and finding new solutions.”

Today, through her business, MNM Consulting, Melissa helps others to do the same. She supports small businesses in the creative industries to scale, working across media, design, publishing and fashion. 

With more and more brands claiming to “do good,” it can be difficult for consumers to know which are being honest and which are simply dishing marketing spin.

On the last day of Sandra Capponi’s participation in Fashion for Good’s Acceleration Programme, we sat down to learn a little bit more about her recently released Good On You app and her personal journey towards fighting for change.