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The Humblebrag is a strategic communications consultancy that partners with companies embracing innovation and change. We write compelling thought-leadership content, design and execute PR campaigns, and secure effective media coverage across sectors. 

In all that we do, our mission is to champion change-makers and to amplify their voice. Through the power of strategic communications, we aim to drive social, cultural and environmental change.

Our Services


Brand Purpose & Thought Leadership Workshop

Looking to define your authentic brand purpose, and solidify your position as a reputable thought leader? 

We help companies to distill and define their brand DNA, unique position in the market, and key areas of expertise.

Our workshop will garner key insights, hone your messaging, and translate your ideas into a guiding thought leadership canvas to set you on your way.


PR & Thought Leadership Implementation

Want to bring your story to life? Looking to create a buzz around a specific event or project?

We partner with companies and brands to drive effective PR and thought leadership strategies.

We craft compelling stories and secure effective media coverage to help our clients achieve their business goals.


Copy, Content & Consultancy

Looking to tell your story in a more inspiring way? Need help fine tuning your message or exploring the best way to amplify this?

We write compelling copy, create engaging content, and offer strategic advice to help companies define their position as a reputable thought leader.

We work with clients big or small, from start-ups to Fortune 500 companies. Reach out to book an hourly consultation.


Looking for an in-depth overview of services, case studies or a quote? Email

News & Views



Lucy von Sturmer

The HumbleBrag was founded by Lucy von Sturmer in 2017 following a 10+ year career working in strategic communications across creative agencies and NGOs. Having worked for companies such as MediaMonks and major movements such as Making All Voices Count, Lucy firmly believes in the power of strategic communications to drive social, cultural and environmental change.


Rachel Leung
Brand Strategist

Rachel began her career in NGOS, working for names such as The Australian Red Cross and Domestic Violence NSW before working in graphic design and later communications within the social enterprise sector. Her mission is to merge branding and communication to shine the spotlight on today’s innovators that are making a positive social impact.


Hannah Munger
US-based Consultant

Hannah Munger is a Brooklyn-based communications strategist, with 10 years’ experience working with thought leaders and major brands to create impact. A skillful storyteller and witty wordsmith, Hannah’s work spans sectors and audiences, from brands such as Nike and Airbnb, to creative agencies, non-profits, NGOs, and start-ups.


Terri Spackman
PR Intern

Terri graduated with a Bachelor of Honours in Advertising from Northumbria University in 2017. With a strong passion for media, communications, english and psychology, Terri brings this passion to The Humblebrag in her role as PR Intern.

The Humblebrag works with a select roster of PR consultants spread across The Netherlands, United States and United Kingdom on a project-by-project basis.


Our Humblebrag

“Lucy has very quickly become an extension of the Harrimansteel team in Amsterdam and across the business. Working with us in a very human, collaborative and pragmatic way—without the fluff—speaks directly to our approach to communications & PR. I’m confident in recommending Lucy, for her expertise, her work ethic and her energy.”

– Leah Forsyth, Managing Director, Harrimansteel

“Once in a while you have this ‘click’. You meet sharp people who challenge the status quo. People who add value to your thinking, your storytelling, and your business. Consultancy, research, copy? Lucy improved my output. She goes that extra mile.”

– Igor Beuker, Professional Speaker & Serial Entrepreneur

Lucy is an enthusiastic communication professional, eager to take on what needs to be done now, while thinking along on how to improve for the future. She has been able to bring substantial improvements to a wide range of our communication products: from website articles, to social media posts, to brochure texts.”

– Elsa Scholte, International Communication Manager, Solidaridad

Next to being a great person, Rachel is a great and engaged storyteller and copywriter. Sensitive on wording, weighing every detail to create a ‘must read’ atmosphere, respectful, with a smile and a tear, passionate. Add to that her design-skills, her can-do mentality on PR or whatever comms challenges occur… that’s Rachel.”

– Sjaak Vinck, CEO, TheSocialMedwork


The Humblebrag

Brouwersgracht 21-sous

1015 GA Amsterdam

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