• Using the power of ideas, opinions and creativity to create impact.

About Us

The Humblebrag is an award-winning consultancy with a firm commitment to business as a force for good.

We offer consultancy, advisory and training, working with some of the world's most ambitious sustainability organisations, NGOs and leading brands. 

Our services:

  • Strategic communications advisory 

  • Climate communications strategy

  • Talent, training and capacity building 

  • Facilitation, moderation and speaking

In all that we do, we use the power of ideas, opinions and creativity to create impact - positive impact for the world and business impact for our clients.

  • Translate complex messages to remove the jargon while not ‘dumbing down’ the message.

  • Be creative, brave and playful - and bring a strong media and activist perspective to challenge and enhance your story.

  • Support you to be braver in what you say and do - because knowing how to stand up for change and be responsive to the issues of our time is a critical business skill.

Designing strategies that help you to…

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What We Do

Our work sits at the intersection of brand and business strategy, strategic communications, and sustainability and social impact.

Our areas of expertise include:

  • Brand positioning

  • Core narrative strategy

  • Thought leadership

  • Media representation

  • Creative communications campaigns

  • Movement building

  • Creating positive impact in the world and business impact for our clients.

Who we work with

We’ve worked with impact-makers big and small, from Fortune 500 companies to leading purpose-driven brands, multi-stakeholder initiatives, scale-ups and NGOs.

We have also won awards for our work including a Cannes Lions SDG Award and are the proud initiators of Creatives for Climate NGO.

  • A credible, recognized authority on climate communications and driving change.

Leadership

Lucy von Sturmer founded The Humblebrag in 2017 to bring more activism to business using strategic communications, craft and creativity to accelerate change.

Lucy is a climate communications expert and entrepreneur with 15+ years experience building movements to drive positive impact.

She is also the initiator of global non-profit intelligence network Creatives for Climate, and sits on the Forbes Non-Profit Council, is recognized by The University of Auckland as a ‘40 Under 40’ change-maker to watch and listed by AdAge and AdWeek as a pioneer across the advertising and sustainability sector.

Lucy is a seasoned speaker, moderator and facilitator and is also a Guest Lecturer at Erasmus University Rotterdam, The Amsterdam Fashion Institute and Co-Host of The 'How to Net Zero' Podcast produced by global impact verification organization SustainCERT.

Her mission is to diversify leadership and bring more purpose to business by working to activate and empower professionals as change-agents.

  • What our partners say...

CEO SustainCERT

“Thank you to The Humblebrag team for your support and inspiration!

Communicating climate action in a way that is credible and inspiring is not easy...

It takes finding the right balance between being optimistic yet calling out greenwashing where necessary, being forward-looking yet realistic, and being humble yet ambitious.

Thanks for your help in navigating those challenges and for pushing us to be bolder.”

Director of External Engagement, Global Witness

“‘I wanted to thank you and the Humblebrag team HUGELY for all your work!

You managed to spark interest in everyone in ways I did not anticipate (and from people I did not anticipate!) and did a wonderful job.

The team gained invaluable insights into how thought leadership works, rooted in climate justice values!’”